Mid-sized films, however, can be sold easily and ensure a clear margin if the budgeting is right. Patel said the challenge for bigger projects is to recover the cost, especially if overseas shoots get disrupted.
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So, while we believe in the theatrical business, we are also looking at diversifying."Īs a movie studio, Zee is looking to greenlight miscellaneous projects. “It has been an extremely challenging time, and it is still difficult to project if people will come to cinemas for mid-sized films. Patel said the studio is open to releasing films in theatres as well as on digital platforms. The company is looking at co-productions, in-house productions as well as acquisitions. “But our slate will include a mix of big-event films as well as small- and medium-sized offbeat films made with and by the best talent, many of whom have received global acclaim at film festivals," he said. Patel said release dates of new projects had not been announced as the theatre situation is evolving. The cash inflows will be an advantage, but we have to see how the machinery moves on the ground," said a film trade analyst declining to be named. Zee looks at more mass-market films while Sony, at least as far as Hindi titles go, has had a niche, up-market approach. “The DNAs of Zee and Sony are different when it comes to movie-making. Other films are planned in Tamil, Telugu, Marathi, Punjabi and Kannada.Īccording to media analysts, while the entity that emerges after the merger agreed in December will absorb Zee’s film business, Sony Corp.’s movie studio business will be independent. The slate has several Bollywood titles such as Badhaai Do, the sequel to comedy-drama Badhaai Ho, starring Rajkummar Rao and Bhumi Pednekar Ajay Devgn’s sports drama Maidaan and Akshay Kumar’s Rakshabandhan.
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